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Create More Business in 2009!

Work smarter not harder in 2009!

I help my clients grow their business by working “smarter not harder”. Here is one of the techniques I teach my clients in my new workshop, The Business Attraction Factor.

One secret to working smarter not harder is to “systematize” your business. One area to systematize is your sales/marketing process.

Here is how you can create your own sales/marketing system:

First, choose your top 15-30 best clients from the past 2-3 years. Then, by looking backwards, analyze how you obtained them and what you did to help them make this list. For each client, begin asking and categorizing the answers to these three questions into three sections:

1) Before - What did you do to get them?
2) During - What did you do while you were servicing them?
3) After - What did you do after the sale to keep them or sell more to them?

After dissecting each client you will begin to notice certain patterns you are repeating --common denominators. Write these common denominators on a master sheet in one of the three areas: 1) Before, 2) During 3) After.

You have just recreated your sales/marketing recipe that will help you be your best in 2009. Begin applying this system to every client and potential client. Continue to fine-tune your system by adding to it and subtracting from it. Now you have a system that not only creates great clients, but also generates more repeat business with each client. This approach will help you make sure you (or your staff) more consistently perform at the sales/marketing process. Make 2009 a great year!

Feel free to visit http://www.businessattractionfactor.com/ to learn more about my new business coaching program.

Do you have any successes or questions about sales/marketing? Let me know and I will share them with my readers. E-mail Patrick

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