"Communicating with IMPACT" - Patrick Donadio, MBA

Work smarter not harder in 2009! I help my clients grow their business by working “smarter not harder”. Here is one of the techniques I teach my clients in my new workshop, The Business Attraction Factor . One secret to working smarter not harder is to “systematize” your business. One area to systematize is your sales/marketing process. Here is how you can create your own sales/marketing system: First, choose your top 15-30 best clients from the past 2-3 years. Then, by looking backwards, analyze how you obtained them and what you did to help them make this list. For each client, begin asking and categorizing the answers to these three questions into three sections: 1) Before - What did you do to get them? 2) During - What did you do while you were servicing them? 3) After - What did you do after the sale to keep them or sell more to them? After dissecting each client you will begin to notice certain patterns you are repeating --common denominators. Write these common denominators on ...